Holy dealer gouging! Nissan GT-R could cost you $129,000

Posted: Feb 01, 2008
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The GT-R is basically the best supercar bargain of the decade. Does that make you feel all warm and fuzzy inside? Well don’t get used to it. Dealers are marking up the hell out of this car, as much as $60,000 in some cases. That’s no typo and yes that means they’re gouging the customer for almost the car’s entire retail value.

One dealer has claimed that markups will be more in the $20,000 to $30,000 range. But with only 1,500 cars coming to the U.S. [though Nissan has hinted at bringing in almost twice that], only 2-8 cars will be coming per dealer. Another dealer said that it won’t be accepting deposits and will sell the GT-R on a first-come, first-serve basis and that drivers should expect to pay between $35,000 to $60,000 over sticker price. With at least one dealer holding over 40 names on its waiting list, if you didn’t camp outside a dealer the first day they were taking orders, you’re already screwed.

Nissan seems to be aware of the problem, but isn’t really able to control dealers. But they are keeping an eye on what dealers charge what prices, and will hopefully dole out future allocation according to how close to MSRP dealer price the cars. Nissan is smart enough to realize what devasting damage markups could have on the GT-R sub-brand. After all, remember dealers were charging extraordinary high markups on the 2004 Pontiac GTO. Last I heard there were still 2006 GTOs on lots with as much as 35% slashed off MSRP.

Nissan GT-R Gallery:

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Source: Exhaust Note (via AutoBlog)

[tags]Cars, Car, Auto, Automobile, Vehicles, Technology, Auto News, News, Automotive, Nissan[/tags]


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  • Allen

    Yah, if MSRP stays to high to long, then people will begin to ignore the car, and then when something new and similar in performance comes out, dealers will be screwed. Even if they drop the price back down people won’t care.

    Then again, its also important to remember that this car is only selling 1500 units here, maybe 3000. By comparison, GM shot for a “sky’s the limit” production run, and produced (I think) 40,000 cars a year. With performance coupes like this, the market simply is not there for 40,000 coupes a year from anyone sans maybe Mercedes or BMW. Typical buyers there could possibly afford a sporty vehicle or sports car, where as GM and Nissan buyers typically cannot.

    The 1500 currently being sold will probably all be bought up by celebs, execs and the wealthy. All of whom are probably who have bid up the price to $120,000 per car. If this was a car with a more massive production run I could see it being less, but considering that its an exclusive car at only 1500 units (does Bently even do that few anymore?), where as Porsche is doing several thousand, this car does indeed have “exclusive” painted all across the hood.

    Add to that Porsche 911 Turbo like performance without 911 Turbo like appeal (who doesn’t look like an ass driving a Porsche?), and its definitely a hot seller even up to Porsche numbers. But its not Porsche numbers, its less.

  • Roy

    Yeah man, this car has FLOP written all over it – similar to the Ford GT and Volkswagen Phaeton, cars that are OVERPRICED regardless of how well they perform, or how “worth the money” they are and Hyundai will experience the SAME with their Genesucks model.

    McDonald’s sells cheap ass burgers, not finely grilled expensive paninis.

  • Jacob

    Isn’t the ZR1 suppose to be like $110K when it goes on sale? And these dealers want $130K for a good Nissan. . . These people that are buying the GT-Rs are like the people that are paying $25k for a Smart. I am laughing soo hard right now!

    I remember the Chrysler dealers attempting to mark-up the Crossfires and that turned into a huge sales disaster!

    I think I’ll go buy a slighlty used Bentley instead of one these Japs, lolol. .

  • Big BALLA

    Yeah these morons are shelling out $125K for a Nissan? Are you serious???? Dumbass guido-wannabe’s are probably gonna spend their parent’s money on these cars now.

    They do look they will end up like the CrossFires – overpriced and underachieveing, in terms of sales.

  • Allen

    Wow, Jacob brought out the racist sentiment pretty quick didn’t he?

    Firstly, the very first ZR1 just went at auction in Barret Jackson two weeks ago for $1 million exactly. Also, the ZR1′s will too probably face price hikes, what says they will not?

    Three the GT-R has put down numbers on the track better than the Z06, and considering the ZR1 has Z06 suspension, I wouldn’t be surprised if the times are not very different at all. Certainly the V-spec will go even faster.

    Thirdly, this car will not be a flop and I never said it would be. The Phaeton tried to come to market with way more than 1500 units, and the GT wasn’t well received because the reality was it used an Italian gear box, Aston Martin Steering Column, British designed engine (yes, the DOHC 5.4 is british designed), and such. In other words, it was a European car with a Ford name on it. Why not just get an actual European car if you are paying $200,000?

    At 1500 units, the GT-R is destined to sell out its entire stock. And remember, this is not a cheap name like Hyundai: the Nissan Skyline is one of the most highly decorated race cars in history, and this is its successor. At $69,000 base price, its a steal even compared to what its older brother sold for (adjusted for inflation or not), considering the old Skyline GT-R still is imported here to America (sometimes illegally) for 6 figures or higher.

    And as far as the Genesis, what is bad about it? Everyone claims their cars in the segment were benchmarked against the 5 series or E class, so the Genesis is in that regard just like the G8. But the difference between the G8 and Genesis is that the Genesis has far more luxury and Hyundai’s astoundingly good reliability (they have come a long way since even the beginning of the decade, now being as reliable as Toyota once was).

    And it has more horsepower, which while that won’t win it off the line, its also true that more horsepower will win the race. Maybe not the quarters for the Genesis but the half mile or any track based it will certainly stomp the G8 flat.