Holy dealer gouging! Nissan GT-R could cost you $129,000

February 1, 2008May 20, 2012 Chris Chin

The GT-R is basically the best supercar bargain of the decade. Does that make you feel all warm and fuzzy inside? Well don’t get used to it. Dealers are marking up the hell out of this car, as much as $60,000 in some cases. That’s no typo and yes that means they’re gouging the customer for almost the car’s entire retail value.

One dealer has claimed that markups will be more in the $20,000 to $30,000 range. But with only 1,500 cars coming to the U.S. [though Nissan has hinted at bringing in almost twice that], only 2-8 cars will be coming per dealer. Another dealer said that it won’t be accepting deposits and will sell the GT-R on a first-come, first-serve basis and that drivers should expect to pay between $35,000 to $60,000 over sticker price. With at least one dealer holding over 40 names on its waiting list, if you didn’t camp outside a dealer the first day they were taking orders, you’re already screwed.

Nissan seems to be aware of the problem, but isn’t really able to control dealers. But they are keeping an eye on what dealers charge what prices, and will hopefully dole out future allocation according to how close to MSRP dealer price the cars. Nissan is smart enough to realize what devasting damage markups could have on the GT-R sub-brand. After all, remember dealers were charging extraordinary high markups on the 2004 Pontiac GTO. Last I heard there were still 2006 GTOs on lots with as much as 35% slashed off MSRP.

Nissan GT-R Gallery: