Bob Lutz: Chevrolet Volt may cost close to $40,000

Posted: Jan 26, 2008
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While we thought that the release date of the Chevy Volt is the only thing that GM is unsure about, it seems like pricing is another factor that is still up in the air. Up until now we’ve been told that the pricing for the Volt is expected to be less than $30,000. Well in a recent interview with Wired News, our main man Bob Lutz said that pricing may be closer to $40,000 and implies that he doesn’t really care as long as the car is on the roads in 2010.

Click through for an excerpt from the interview.

WN: What’s the target market for the car? Will it be a high-end car, a mid-range car?

Lutz: I’ve always said I’d like to be able to sell it at around $30,000. The way things look now, it doesn’t look like that’s going to be possible. It looks like it’s going to be more.

WN: How much more?

Lutz: I don’t know. You’d like to have it at about $30,000 for the customer, but what I’m hearing from the team is we’re not going to get there. They say we might get there on the second generation, and they say if they had a lot more time they might be able to cost-optimize it. I don’t want to wait for cost optimization. I’d rather come out in 2010, and if it costs closer to 40 than 30, well, that’s too bad.

 

Source: Wired News (via AutoblogGreen)

[tags]Cars, Car, Auto, Automobile, Vehicles, Technology, Auto News, News, Automotive, Chevrolet, GM[/tags]


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  • Allen

    Lutz=mispell, his name shall be KLutz from now on. God, I hate this guy, every time GM is technologically challenged he just says its going to add cost, but everyone else (that is, every other car company) seems to have no complaints about added fuel economy. Thats just because over the years as technology improves, manufacturers have (historically) improved horsepower, but had the option to of instead focused on fuel economy.

    I think that is whats going to happen now, foreign manufacturers will just try and keep their power outputs the same or similar and increase fuel economy instead.

    That said, I must re-iterate I absolutely hate Bob Lutz. The man has no business building cars and given his Luddite approach to car building, I give GM 5 more years until they either fire him or go under. The man is a nothing short of a scare-mongering clown. “New technology? IT WILL COST YOU YOUR SOUL!” is his response to everything new.