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Lamborghini is looking to set up a separate sales company in the U.S. to get some domestic help for the growing brand. While it’s the first time Lamborghini is making such a move outside Italy, 40 percent of Lamborghini sales come from the U.S.

The U.S. sales arm is to be named Automobili Lamborghini America LLC and will be headed by Pietro Frigerio, regional sales manager for the western United States. Location for the office has not yet been decided, but expect it to be somewhere in California or the East Coast.

U.S. Lamborghini dealers have been dealing with the factory in Sant’Agata Bolognese, Italy with day-to-day taskings such as special requests for customers.

The U.S. sales Lamborghini will also take part in product planning and will provide advice to Italy.

 

Source: Automotive News (Subscription Required)

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