Cadillac out to beat Lexus: Provoq may enter production

Cadillac out to get Lexus: Provoq may enter production

GM is out to regain lost momentum against Toyota and believes that it can beat the Japanese company to the market with the first zero-emissions luxury car. GM stole most of the spotlight at this year’s CES show showing off its new Cadillac Provoq fuel-cell SUV Concept.

The Cadillac Provoq can be driven 280 miles on hydrogen and 20 miles on pure electricity for a total 300 miles. The concept holds 13.2 pounds of hydrogen which mixes with oxygen to generate electricity providing up to 88 kW of continuous power.

GM executives said that the Cadillac Provoq fuel-cell concept shows that GM is serious about challenging Toyota and its premium luxury brand Lexus to make an environmental statement on the road.

“We think we’ll be able to take back some of the ground that Toyota owns today,” said Cadillac General Manager Jim Taylor, part of a team of GM executives who unveiled the Provoq concept.

Taylor said that Cadillac has suffered in fighting with Lexus in California where Toyota’s lead in producing hybrid variants of Lexus models is becoming recognized as the ‘green’ sensitive choice.

 We’ve got a misperception — particularly on the West Coast — that we’re not working on this, that we’re not interested in this,” Taylor said.

 

Cadillac Provoq Gallery:

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Source: Automotive News (Subscription Required)

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