Chrysler makes its way on the 101 Dumbest Moments In Business list

Chrysler makes its way on the 101 Dumbest Moments In Business List

Chrysler has made its way onto Fortune magazine’s list of 101 Dumbest Moments in Business for 2007, as a result of an ad for the Dodge Nitro SUV.

The ad which made rounds on the internet, started with a Dodge Nitro just hanging out when a Bulldog comes up and starts peeing on the front tire. Of course, the Dodge Nitro gets pissed off and strikes the dog with a bolt of electricity, killing it.

After a huge lash out by animal rights group, Chrysler pulled the spot and claimed that they did not have full knowledge of the ad being circulated. The commercial was created by BBDO in the Netherlands.

 

Source: WorldCarFans

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