Cadillac is planning on spending between $30 million to $50 million on the advertising of the 2008 Cadillac CTS. If you were watching the Emmy Awards on Fox last night, you may have caught the new TV commercials for the CTS campaign. The spots also ran during season premiers of CBS shows.
“We’ll put the pedal to the metal over the next couple of months to make sure the CTS is noticed,” Cadillac’s general manager, Jim Taylor, told Automotive News. He said the big shots at GM assured him: “We absolutely will not have an underfunded CTS launch.”
Click through to check out the new Kate Walsh 2008 Cadillac CTS commercial.
Making of the Kate Walsh Cadillac CTS Commercial:
Kate Walsh 2008 Cadillac CTS Commercial:
Most of the budget was targeted towards TV ads rather than internet or print ads. Taylor said the launch budget will nearly double Cadillac’s ad spending on the CTS. Talyor would not say how much GM spent on the CTS launch this year but said it would be similar to the typical marketing launch budget for a luxury vehicle.
If you saw the 30-second TV spots for the CTS last night during the Emmy’s you probably noticed tag lines like, “Life. Liberty. And the Pursuit.” The four main TV spots include up-tempo music and focus on lifestyle, people and places.
Cadillac will sponsor the post-game show and most valuable player award for next year’s Super Bowl once again. He said GM has not decided which brands and vehicles it will advertise during the game.
Check out the review of the Cadillac CTS.
Source: Automotive News (Subscription Required)
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