BMW Group outsold Audi and Mercedes in the month of July due to increased demand for the BMW and MINI brands. Now for the month of August, BMW has outsold rival Audi and has outgrown Mercedes, making it the world’s largest premium carmaker.
Volkswagen”s Audi sold 66,400 vehicles in August, a growth of 4.2 percent. The BMW brand sold a total of 85,003 units in August for a total growth of 11.1 percent. Mercedes-Benz reported sales of 89,100 units in August thanks to the brand new 2008 C-Class, for an increase of 9.1 percent.
But taking into account BMW”s MINI brand, which had a growth of 24 percent in demand, BMW reported overall vehicle sales of 99,755 units for a gain of 12.9 percent. Even when you take into account Mercedes Car Groups Smart brand sales, Mercedes sold only 96,200, making BMW the largest luxury auto maker in the world
“We have undertaken to achieve sales growth in 2007 in the upper single-digit percentage range. We are well on the way to meeting this objective,” Michael Ganal, BMW’s head of sales and marketing, said in a statement.
Even Rolls-Royce, after reporting poor sales over the last couple of years, increased sales by 15 percent, selling 459 cars in the first half of 2007.
BMW has grown 7.1 percent with 952,929 units sold in the first half of 2007. Not to mention the 1-Series coupe goes on sale in Spring of 2008
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