Survey finds Dodge Demon may not be a hot seller

Posted: Sep 05, 2007

Filed under: Chrysler, Dodge

Marketing survey finds Dodge Demon may not be a hot seller

CNW Marketing Research held a consumer focus group recently to see if people would be interested in buying a production version of the Dodge Demon. Chrysler may not be too happy to find out that the Demon, which they hope to be a strong rival to the Mazda Miata, Pontiac Solstice and the Saturn Sky, scored an 8.6 on a scale of 10.

Only 20% of those surveyed said they would consider buying a Dodge Demon, some saying they may buy it just as a second car.

Dodge unveiled the Demon Roadster concept in Geneva earlier this year. The roadster is powered by a 2.4 liter engine that produces 172 horsepower mated with a six-speed manual transmission. The Demon is built on a rear-wheel drivetrain and has a torque of 165 lb-ft.

The research also found that more women favor buying cars with a manual transmission then men. They say the reason to that is because women look for high mileage and a lower price tag.

We still think the Dodge Demon is a great move for Chrysler. While the Mazda Miata MX-5 isn’t Mazda’s best-selling model it’s created the “Zoom Zoom” motto you hear today, so now you feel a little “Zoom Zoom” behind every Mazda vehicle you sit in. Maybe the Dodge Demon Roadster can do the same for Chrysler.

Dodge Demon Roadtser Concept Gallery: