Rolls-Royce has just begun offering its first ever pre-owned car program, hoping to give those who can’t afford a brand new Phantom a chance to ride in ultimate luxury. The BMW owned Rolls-Royce is now hoping to double its worldwide output to 1,600 cars with a second model scheduled to hit the market in 2010.
Rolls-Royce is hoping to fill the gap between the Phantom and BMW’s top model, the 7-Series. Bentley has done very well by targeting customers with the Continental Flying Spur priced less than $200,000. Rolls-Royce will be hoping to follow the same route.
Click through for Rolls-Royce’s future lineup.
Baby Phantom: A cheaper and smaller car than the Phantom will go into production in 2010. However, unlike Bentley’s Continental Flying Spur, the small Rolls-Royce car will carry a price tag of more than $260,000. The car is expected to be around the size of the long-wheelbase 7-Series, with the platform and engine to be unique to Rolls-Royce. Rolls is still deciding whether to use a 6.75 liter V12 engine. The electronic architecture will come from BMW.
Phantom: The first 30 Phantom Drophead Coupe’s will be delivered this month. Rolls-Royce hopes to sell a total of 150 to 200 units of the convertible in the United States. Priced at $412,000 the Phantom Drophead Coupe is powered by a 6.75 liter V12 engine that produces 453 horsepower giving it the ability to do 0-60 in 5.7 seconds.
Phantom Coupe: A Rolls-Royce Phantom coupe is due late year or early 2009.The concept version, called the 101EX, made its debut at the 2006 Geneva auto show.
No major changes are expected for the Phantom sedan and the extended-wheelbase sedan.
Source: Automotive News (Subscription Required)
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