Is Chevrolet GM’s Toyota? GM to take on Malaysian market
According to Bloomberg, GM has joined forces with Malaysia’s DRB-Hicom BHD, to make and distribute cars in Malaysia, helping GM gain market share in the Southeast Asian Markets.
The two companies will look for ways to produce and sell Chevrolet vehicles in the region. GM will own 51 percent of the new company which will be called HICOM-Chevrolet Sdn.
Bloomberg also said that GM is still interested in forming a partnership with Proton Holdings, the struggling Malaysian auto maker that is looking for a foreign partner.
This is GM’s most recent move in their plan to make Chevrolet a worldwide success. John Middlebrook, GM”s vice president of global sales, has previously said that its only a matter of time before GM makes Chevrolet a global powerhouse.
GM is hoping the Chevrolet brand will help it take on Toyota on a global scale. When the 2008 Chevrolet Malibu hits dealerships on November 1st, 2007, GM will be hoping to steal some market away from the Toyota Camry.
“We”re going to vigorously state our case and hope that people get us on the consideration list,” LaNeve recently told Automotive News. “That”s all we ask.”
Editor’s Note: While all this may sound fine and dandy, we believe Chevrolet’s got a lot of cleaning up to do to its lineup before it plans on taking over the world. What do you think? Have your say in the comments section below.
Source: The Detroit News
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