Lexus will be teaming up with
sore loser Andy Roddick for its U.S. Open sponsorship. As a part of the campaign, Lexus will also be hosting a “Virtual Tennis Open” for charity at New York’s Rockefeller Center in New York next month. One lucky grand prize winner will be offered a Lexus IS-F one-year lease.
With the three-day “Virtual Tennis Open” tournament, Lexus hopes to help out the Andy Roddick Foundation for neglected, abused and sick children.
Lexus will also be giving the Lexus IS-F to the men’s champion at the U.S. Open.
Source: Brandweek (via AutoBlog)
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