According to University of Michigan”s American Customer Satisfaction Index survey, US brands have made the biggest improvements in customer satisfaction. While Toyota’s Lexus brand scored the highest, with 87 out of a possible 100 points, other Asian auto makers struggled to maintain quality and satisfaction.
Lexus was followed by BMW, Buick, Cadillac, Lincoln and Mercury, all who scored 86. The Toyota brand itself, along with Honda scored 84, followed by Hyundai and Mercedes at 83.
According to the index creator, Claes Fornell, “Smaller production runs may allow for a better focus on quality, and a smaller customer base means the most satisfied (and therefore most loyal) customers are those that are most likely to remain,” Fornell wrote in his commentary on the study.
The University of Michigan”s National Quality Research Center produces its American Customer Satisfaction Index by gauging customers” response to vehicles they own. The survey covered the 12-month period leading up to June 30, 2007.
[tags]Cars, Car, Auto, Automobile, Vehicles, Technology, Auto News, News, Automotive, Lexus, GM, Ford, Lincoln, Mercury, Cadillac, Buick[/tags]