Ford hopes low Sync price will help sales

Ford is hoping that its $395 price on the Sync option for 2008 models will help boost sales for its Ford, Lincoln and Mercury brands. The Sync system, which was co-developed with Microsoft, offers connectivity with smart phones, mp3 players, USB flash-drives and other features.

The first car to get the Sync option will be the 2008 Ford Focus, followed by the 2008 Ford Edge, 2008 Lincoln LKX and the 2008 Explorer later this fall.

“Consumer reaction to Sync has been extremely positive since our launch earlier this year,” said Cisco Codina, Ford’s group vice president of marketing, sales and service for North America. “The simplicity and capability of Sync have tremendous appeal and the affordability.

Ford expects at least half of all car buyers to go for the Sync option.


Source: The Detroit News

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