Maserati reports first profit since Fiat takeover

Posted: Jul 24, 2007

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Maserati today announced its first profit since it was taken over by Fiat in 1990. In the second quarter of 2007, Maserati reported a 1-million euro profit, up from a 7 million euro loss during the same period in 2006.

In the first half of 2007, Maserati broke even after a loss of 26 million euro during the same period in 2006.

“This year, Maserati will definitely be in the black for the full year,” Maserati Sales Director Raffaele Fusilli told Automotive News Europe.

Maserati is putting a lot of its hope on the new Granturismo, which debuted at the 2007 Geneva Motor Show. The Maserati Granturismo goes on sale in Italy later this month and in the rest of Europe in September.

Currently boosting Maserati sales is the Quattroporte Automatica sedan. The new automatic transmission in the Quattroporte helped incraese the car”s European sales 39.6 percent to 783 units in the past 5 months..

The two cars together are expected to help Maserati increase sales in to 7,600 from 5,600 in 2006. Maserati plans to sell more than 8,000 cars in 2008.

Maserati GranTurismo Gallery: