Swedish auto maker, Saab, has decided to set a lower sales target hoping to just break even this year. Saab will be decreasing its sales goal by a total of 70,000 to 80,000 cars.
“You can stretch your ambitions for a premium brand too far,” Carl-Peter Forster, president of General Motors Europe and chairman of Saab, told Automotive News. “Therefore, we have much reduced our volume ambitions, to 160,000 to 170,000.” Saab’s original goal was to sell 250,000 units per year.
With a lower sales target, Saab is planning an array of new and redesigned cars. The new 2008 Saab 9-3 just debuted this month with the new 9-5 just around the corner. Saab is also working on its assembly plant in Trollhattan, Sweden, to build the 9-1, a four-door wagon. According to Saab source, the 9-1 will compete with the Audi A3 and the BMW 1-Series.
A new mid-size crossover, the 9-4X, is also on the way for late 2008 or early 2009. The Saab 9-4X will use the same platform as an upcoming Cadillac model and will compete with the BMW X3 and the Mercedes-Benz GLK.
Last year Saab sold 133,167 cars worldwide.
Source: Automotive News (Subscription Required)