Comments on: GM offering Toyota and Honda test drives at dealerships http://www.egmcartech.com/2007/05/29/gm-offering-toyota-and-honda-test-drives-at-dealerships/?utm_source=rss&utm_medium=rss&utm_campaign=gm-offering-toyota-and-honda-test-drives-at-dealerships Auto News, Car Reviews, Live Auto Show Coverage Mon, 13 Feb 2012 17:44:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Michael Karesh http://www.egmcartech.com/2007/05/29/gm-offering-toyota-and-honda-test-drives-at-dealerships/comment-page-1/#comment-26901 Michael Karesh Tue, 12 Jun 2007 13:32:14 +0000 http://www.egmcartech.com/2007/05/29/gm-offering-toyota-and-honda-test-drives-at-dealerships/#comment-26901 Unfortunately, it's not good enough to simply offer a great product. Honda or Toyota must also mess up, and probably on at least two out of three levels: design, reliability, and customer care. Until then, risk-averse customers who are satisfied with their Accords and Camrys won't even give the GM cars much thought. I've gone into greater detail in a blog entry, here: http://www.truedelta.com/blog/?p=125 Unfortunately, it’s not good enough to simply offer a great product. Honda or Toyota must also mess up, and probably on at least two out of three levels: design, reliability, and customer care. Until then, risk-averse customers who are satisfied with their Accords and Camrys won’t even give the GM cars much thought.

I’ve gone into greater detail in a blog entry, here:

http://www.truedelta.com/blog/?p=125

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