Better days ahead for Mitsubishi in the US

After a lot of complaining to increase advertising revenue, Mitsubishi dealer’s in the US have received good news from Osamu Masuko, President of Mitsubishi Motors. In a teleconference with US dealers on May 2nd, Masuko said that Mitsubishi will be increasing its US ad budget about 30 percent this year to an estimated $170 million.

For the first time since 2001, Mitsubishi posted a net profit in North America for the last fiscal year that ended March 31. “The $5 million profit is small but “headed in the right direction,” Masuko told the US dealers.

Mitsubishi dealers in the US sold 43,692 vehicles in the first four months of this year, a 19.6 percent increase over 2006. The company hopes to sell a total of 130,000 cars this year including the redesigned 2008 Lancer sedan, the Eclipse coupe and Spyder, the upcoming Mitsubishi EVO and the Outlander SUV.

Masuko wants dealers to aim to sell at least 30,000 of each of those nameplates.

Source: Automotive News (subscription required)

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