Acker: Mazda needs to take the next big step

Posted: May 14, 2007
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Acker: Mazda needs to take the next big step

Laurens van den Acker, Mazda’s new chief designer, took over from Moray Callum in April 2006. “Moray took Mazda from zero to hero,” he told Automotive News. “My job is to take it from hero to superhero. Mazda needs to take the next big step and we need to define where the brand is in its life. It”s still very young, and if you think of it as a child, it”s crawling ““ not even walking or running. We need great products but also a great image globally.”

Well Acker we hope the executives hear you and we hope to see some of the recent sexy concepts, like the Ryuga, come to life.

Acker, who previously worked for Volvo and Audi, is now responsible for the overall design and style of all Mazda products worldwide.

[tags]Cars, Car, Auto, Automobile, Vehicles, Technology, Auto News, News, Mazda[/tags]


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  • http://www.myspace.com/cameronloomis Cameron Loomis

    Mazda definitely has the advantage over Toyota and Honda in terms of style and innovation (not to mention better engines).

    I’m sure they’re capable of taking this extravagant leap if given the green light. To remain competitive, unfortunately, they’ll have to wait to see what Toyota and Honda have in store, first.

    This brings me to a key point; Yaris and Fit were one of the fastest selling vehicles in the month of April this year. Let’s see a Mazda2 already. Sales are priority no.1 and I think it’s due time Mazda joined the Subcompact market in the U.S. and from what I’ve seen, I think they may have the most appealing little b-seg of them all.

    I understand Ford’s conservative market ploy, but if they’re too careful, they just might miss out on this growing market.