Acker: Mazda needs to take the next big step

Laurens van den Acker, Mazda’s new chief designer, took over from Moray Callum in April 2006. “Moray took Mazda from zero to hero,” he told Automotive News. “My job is to take it from hero to superhero. Mazda needs to take the next big step and we need to define where the brand is in its life. It”s still very young, and if you think of it as a child, it”s crawling ““ not even walking or running. We need great products but also a great image globally.”

Well Acker we hope the executives hear you and we hope to see some of the recent sexy concepts, like the Ryuga, come to life.

Acker, who previously worked for Volvo and Audi, is now responsible for the overall design and style of all Mazda products worldwide.

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