We’ve been seeing the Acadia out on the road a lot recently and it has always made us do a double-take due to its non-American styling. That was until we realized GM is marketing the new crossover at women. Rather than the tough GM commercials you see of the trucks and SUVs plowing through off-road terrain, the new GMC Acadia ad appeals to women.

The ad starts of with a whole jewelry coming out of a jewelry store, rooftop windows flying off a woman’s house, only to gather up somewhere on a rooftop to create a GMC Acadia. Check out the commercial above.

The GMC Acadia comes in a 3.6 liter V6 engine that produces 275 horsepower.