First Mercedes-Benz hybrid to debut in 2009

Mercedes-Benz announced today at the Geneva Motor Show that it will launch its first hybrid model in 2009. “In 2009 we will have the first Mercedes-branded hybrid on the market,” Thomas Weber told reporters at the Geneva auto show. He did not say whether it will be a full hybrid or a mild hybrid. Mercedes-Benz will be working with BMW, sharing hybrid technology to produce a hybrid premium car.

Yesterday BMW CEO, Norbert Reithofer, also touched on the subject saying “We will achieve production maturity of these (hybrid) components in 2009.” The premium hybrid cars from DaimlerChrysler and BMW should give the two companies strong turff to compete with Lexus and its popular LS hybrid along with the GS hybrid.

Source: Reuters

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