Next Volvo S40 to fight BMW 3-Series and Mercedes C-Class?

Who really thinks of Volvo when they speak of BMW or Mercedes? Volvo has frequently been overlooked as a luxury automobile or even a performance car that could compete with the likes of BMW or Mercedes-Benz. But it seems like the company is working hard in getting its respect back and gaining more terrian in the fight of compact luxury cars. While the new Volvo C30 (a car that was supposed to compete with the BMW 1-Series and Volkswagen GTI) hatchback hasn’t been doing to well, Volvo is not about to give up just yet.

In a recent photo rendition of the 2009 Volvo S40, AutoZeitung, shows that the company is pulling away from its ‘boxy’ styling and headed towards a more sleeker and aggressive look. Rumors have suggested that Volvo will get rid of its S60 model and give it the S40 name to compete head-to-head with BMW 3-Series and Mercedes C-class.

Source: AutoZeitung (via LeftlaneNews)


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  • david zielke

    love the proposed look of the 2009 S40. Hurry up and get it to market and bring that bold, sleek look forward to the S60/80 or whatever larger models you will be offering. Also bring the hybrid/diesel option in the mix ASAP. I am under tremendous pressure from the family and friends to move away from Volvo (own 2) if you can’t get better fuel effeciency options in the showroom….love volvos!!! David Zielke