While Volvo was expecting the new Volvo C30 compact hatchback to be a market leader and expecting record sales, Volvo dealers have been complaining that the new premium hatchback has been invisible to the compact car buyer in the market.

The Volvo C30 was expected to take the European market by storm, competing with cars like the Volkswagen GTI and the BMW 1-Series, but sales of the hatchback have been slow since it hit dealerships in October of 2006.