New Chrysler campaign to push ‘premium’ image

So much surrounding Chrysler these days and the company is worrying about its image. Chrysler is getting ready to launch a new campaign in the Spring of 2007 that will give Chrysler a rich and upper-class feel. Automotive News reports that the campaign will highlight the brand’s “premium” characteristics and link the Chrysler models to Mercedes-Benz and German engineering, said George Murphy, senior vice president of global brand marketing during an interview at the National Automobile Dealers Association convention.

Currently the Chrysler SRT-8 is based on the Mercedes E-Class with its 6.1 liter V8 engine that produces 450 horsepower.

[tags]Cars, Car, Auto, Automobile, Vehicles, Technology, Auto News, News, Chrysler[/tags]