Toyota spent $3 Billion on 2007 Tundra Launch

Seems like Toyota is really dedicated to becoming a learder in the pickup truck market, leaving GM and Ford in the dust. Toyota dealers spent nearly $3 billion to prepare for the larger Tundra pickup. Toyota will also be spending multi-million dollars in advertising for the 2007 Toyota Tundra, with two 30-second SuperBowl spots already scheduled. 

Prices for 2007 Toyota Tundra 4×4 models begin at $26,480 for the V6 with regular cab. The base 4×2 V6 model is priced at $22,290 while the 5.7 liter V8 Limited CrewMax starts at $41,850.

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