Kumho, a tire manufacturer, has created a new tire called the Kumho Ecsta DX Aroma. Th new Kumho Ecsta DX Aroma tires are the is the world’s first tires to have a pleasent smell rather than burnt rubber smell. The first tire scent that Kumho will sell will be lavender, other smells including orange and jasmine will follow. Imagine doing a burnout with these babies! It’ll smell soo good!
According to Rick Brennan, Brand Director for KUMHO, the company is selling the DX aroma tire to help build brand awareness and highlight KUMHO”s tire technology. The tire is targeted at female consumers who drive such sedans as the Honda Accord, Toyota Camry, Subaru Outback, Chrysler Sebring and Ford Taurus.
The Ecsta DX Aroma tire will be sold through Discount Tire stores and TireRack.com starting in the first quarter of 2007 in three sizes: 205/60R16 (MSRP $119), 215/60R16 (MSRP $125) and 235/60R16 (MSRP $138). The tires can be delivered and affixed to passenger vehicles at a KUMHO tire dealer.
Source: Kumho Tires
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