http://www.egmcartech.com/2007/01/17/audi-ditching-never-follow-slogan/?utm_source=rss&utm_medium=rss&utm_campaign=audi-ditching-never-follow-slogan Auto News, Car Reviews, Live Auto Show Coverage Mon, 13 Feb 2012 03:44:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.egmcartech.com/2007/01/17/audi-ditching-never-follow-slogan/comment-page-1/#comment-622406 Diamondstar Tue, 30 Jun 2009 22:39:48 +0000 http://www.egmcartech.com/2007/01/17/audi-ditching-never-follow-slogan/#comment-622406 I always believed Audi's never Follow Campaign was strong. Even stronger is the "Never Rest on Your Laurels part", of their campaign. Obviously they aren't.<br />Reference comments that Audi is a "lower class car" as compared to Mercedes & BMW, would be in part attributed to it's relationship to Volkswagon. Of course those that have driven an Audi, or better yet crashed it around a slalom course know that these are truly superior cars, irregardless of their relationship. I always believed Audi's never Follow Campaign was strong. Even stronger is the “Never Rest on Your Laurels part”, of their campaign. Obviously they aren't.
Reference comments that Audi is a “lower class car” as compared to Mercedes & BMW, would be in part attributed to it's relationship to Volkswagon. Of course those that have driven an Audi, or better yet crashed it around a slalom course know that these are truly superior cars, irregardless of their relationship.

]]> http://www.egmcartech.com/2007/01/17/audi-ditching-never-follow-slogan/comment-page-1/#comment-611731 Diamondstar Tue, 30 Jun 2009 15:39:48 +0000 http://www.egmcartech.com/2007/01/17/audi-ditching-never-follow-slogan/#comment-611731 I always believed Audi's never Follow Campaign was strong. Even stronger is the "Never Rest on Your Laurels part", of their campaign. Obviously they aren't.<br />Reference comments that Audi is a "lower class car" as compared to Mercedes & BMW, would be in part attributed to it's relationship to Volkswagon. Of course those that have driven an Audi, or better yet crashed it around a slalom course know that these are truly superior cars, irregardless of their relationship. I always believed Audi's never Follow Campaign was strong. Even stronger is the “Never Rest on Your Laurels part”, of their campaign. Obviously they aren't.
Reference comments that Audi is a “lower class car” as compared to Mercedes & BMW, would be in part attributed to it's relationship to Volkswagon. Of course those that have driven an Audi, or better yet crashed it around a slalom course know that these are truly superior cars, irregardless of their relationship.

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