BMW Snags “John Cooper Works” Brand Name

BMW announced the acquisition of the “John Cooper Works” brand name after signing a deal yesterday. “John Cooper Works” is MINI’s high-performance badge. John Cooper Works has been tuning the MINI Cooper and the MINI Cooper S with kits that make MINI’s faster and sexier looking. No financial deals have been released but BMW said the deal will be effective as of January 2007. Follow this link to check out the 2007 John Cooper Works Mini Cooper pictured above.

Source: Forbes.com

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